Effects of Resource Scarcity on Perceptions of Control and Impulsivity

Chiraag Mittal , University of Minnesota, USA
Vladas Griskevicius, University of Minnesota, USA
Four experiments show that resource scarcity affects peoples’ sense of control differently as a function of their childhood environment. Whereas individuals from wealthier backgrounds felt more control, those from poorer backgrounds felt less control under scarcity. Furthermore, results show that these divergent responses have important consequences for peoples’ impulsive behavior.
[ to cite ]:
Chiraag Mittal and Vladas Griskevicius (2014) ,"Effects of Resource Scarcity on Perceptions of Control and Impulsivity ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 230-234.