When and Why You Should Leave Your Romantic Partner At Home When Going Shopping

Maryse Côté-Hamel, Concordia University, Canada
Onur H. Bodur, Concordia University, Canada
Bianca Grohmann, Concordia University, Canada
Our results demonstrate that the presence of a romantic partner when shopping influences impulsive purchase through impulsive urges. Moreover, when shopping with a romantic partner, the likelihood of making an impulsive purchase varies according to shopping motives (experiential vs. instrumental), buying impulsiveness, age and education.
[ to cite ]:
Maryse Côté-Hamel, Onur H. Bodur, and Bianca Grohmann (2014) ,"When and Why You Should Leave Your Romantic Partner At Home When Going Shopping", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 780-780.