Socialab: a Living Laboratory For Social Entrepreneurship and Social Change

Meghan Pierce, La Salle Univeristy, USA
Sebastián Gatica, Pontificia Universidad Catolica de Chile, Chile
A case study of SociaLab provides an extended example of how the principles of social entrepreneurship can lead to community development and change through the implementation of a living laboratory where proactive consumers (or prosumers) engage in value co-creation for innovative product design and delivery for impoverished and marginalized consumers.
[ to cite ]:
Meghan Pierce and Sebastián Gatica (2014) ,"Socialab: a Living Laboratory For Social Entrepreneurship and Social Change", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 805-805.