Co-Creating Value Through Balancing a Collaboration-Competition Duality

Annetta Grant, Queens University, Canada
Peter A. Dacin, Queens University, Canada
Using a collaboration-competition lens, we examine the intricacies of the co-creation of value in a community. A netnography and depth interviews with community members provide rich insights into what emerges as a very fluid notion of co-created value characterized by members’ idiosyncratic balancing of the collaboration-competition duality.
[ to cite ]:
Annetta Grant and Peter A. Dacin (2014) ,"Co-Creating Value Through Balancing a Collaboration-Competition Duality", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 494-495.