Naïve Theories of Monetary and Nonmonetary Prices For Mobile Applications

John Dinsmore, Wright State University, USA
Riley Dugan, University of Dayton, USA
Scott Wright, Providence College, USA
The following study investigates how naïve pricing theories for monetary and non monetary prices, within the domain of mobile applications, affects perceived product novelty and trial intentions. We further examine the moderating effects of the value consumers place on money as a means of success.
[ to cite ]:
John Dinsmore, Riley Dugan, and Scott Wright (2014) ,"Naïve Theories of Monetary and Nonmonetary Prices For Mobile Applications", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 782-782.