Pralines From a Smaller Gift Box Taste Better.

Michael Dorn, Institute of Marketing and Management, Department of Consumer Behavior, University of Bern, Switzerland
Claude Messner, Institute of Marketing and Management, Department of Consumer Behavior, University of Bern, Switzerland
This study shows that taste ratings of repeatedly chosen pralines decrease more when the gift box is large compared to small. Within their first choices consumers select the most preferred praline less often from the large assortment. These results are discussed in the light of variety seeking and dysfunctional choice.
[ to cite ]:
Michael Dorn and Claude Messner (2014) ,"Pralines From a Smaller Gift Box Taste Better.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 783-783.