Motivational Effects of Reminders on Accelerating Or Delaying Task Completion

Daniel Fernandes, Catholic University of Portugal, Portugal
John G. Lynch, Jr., University of Colorado, USA
We examine the effect of reminders on multiple goal pursuit. We show an interaction between reminders and propensity to plan on when people schedule tasks and on whether they complete them. Reminders help completion for people high in propensity to plan, but hurt for people low in propensity to plan.
[ to cite ]:
Daniel Fernandes and John G. Lynch, Jr. (2014) ,"Motivational Effects of Reminders on Accelerating Or Delaying Task Completion", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 473-474.