Knowing Your Place: How Status Presentation Affects Participation Intentions in an Online Community

Sara Bahnson, University of Oregon, USA
Lan Jiang, City University of Hong Kong, China
Darren Dahl, University of British Columbia, Canada
This research explores how status presentation (points vs. titles) affects participation intentions in an online community. Titles generate greater participation intentions than points, mediated by community connectedness. Role clarity drives the impact of community connectedness on participation intentions. Degree of community virtuality and level of user engagement moderate the effect.
[ to cite ]:
Sara Bahnson, Lan Jiang, and Darren Dahl (2014) ,"Knowing Your Place: How Status Presentation Affects Participation Intentions in an Online Community", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 771-771.