Guess Where I'm From: Ambiguous Accents, Curiosity and Product Evaluations

Elise Chandon Ince, University of South Carolina, USA
Debora Thompson, Georgetown University, USA
Rebecca Rabino, Virginia Tech, USA
We explore how curiosity, triggered by ambiguous accents, improves consumer evaluations. We show that ambiguous accents evoke curiosity about the speaker’s origin, which extends to curiosity about agents, products, and services, improving evaluations. Furthermore, we demonstrate that ambiguity intolerance, trait curiosity, and ethnocentrism mitigate these effects.
[ to cite ]:
Elise Chandon Ince, Debora Thompson, and Rebecca Rabino (2014) ,"Guess Where I'm From: Ambiguous Accents, Curiosity and Product Evaluations", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 200-204.