Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences

Elif Isikman, University of Southern California, USA
Gülden Ülkümen, University of Southern California, USA
Deborah MacInnis, University of Southern California, USA
Lisa Cavanaugh, University of Southern California, USA
We examine how curiosity-evoking events impact enjoyment of a coincident consumption experience. In three studies we demonstrate how a curiosity-evoking event (e.g., a phone call, surprise gift) changes enjoyment of a consumption experience (e.g., playing a video game, reading a passage, watching a clip) and why this effect occurs.
[ to cite ]:
Elif Isikman, Gülden Ülkümen, Deborah MacInnis, and Lisa Cavanaugh (2014) ,"Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 200-204.