What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking

Chen Wang, Drexel University, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business
This research investigates the effect of curiosity on consumers’ reward-seeking behavior. We find that curiosity motivates people to seek novel rewards in unrelated domains. This occurs as a result of an open mindset and a general appetitive state, both activated by curiosity. Further, information threat moderates such reward-seeking effect.
[ to cite ]:
Chen Wang and Rui (Juliet) Zhu (2014) ,"What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 200-204.