Does Corporate Nationality Matter For Consumer’S Sense-Making of Csr? the Roles of Consumer Attribution, Cultural Orientation, and Csr Duration

Jungsil Choi, Cleveland State University, USA
Young Chang, University of Wisconsin - Whitewater, USA
Myoung Gyun Jang, Sogang University, South Korea
This work deals with how consumers develop their attribution of the firm’s CSR motives in terms of firm nationality and how the attribution and subsequent attitudes toward the firm are moderated by cultural orientation (collectivism and individualism).
[ to cite ]:
Jungsil Choi, Young Chang, and Myoung Gyun Jang (2014) ,"Does Corporate Nationality Matter For Consumer’S Sense-Making of Csr? the Roles of Consumer Attribution, Cultural Orientation, and Csr Duration", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 778-778.