Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences.

Flavia Cardoso, Universidad de San Andres - ESCP Europe
Florence Pinot, ESCP Europe - CERALE
Olivier Badot, ESCP Europe
The concentration of diverse minority groups in urban areas is becomingfrequent yet the phenomenon of heterogeneous community interaction has been given relatively little attention as research has privileged the homogeneity of groups (Thomas et al, 2013). This work analyses how heterogeneous goups interact and co-produce shopping experiences.
[ to cite ]:
Flavia Cardoso, Florence Pinot, and Olivier Badot (2014) ,"Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 774-774.