Acculturation Experiences of Turkish Immigrants in Netherlands

Hatice Kizgin, PhD student, the Netherlands
Andrew Robson, Newcastle Business School, Northumbria University
Ahmad Jamal, Cardiff Business School, Cardiff University
Nigel Coates, Newcastle Business School, Northumbria University
Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
[ to cite ]:
Hatice Kizgin, Andrew Robson, Ahmad Jamal, and Nigel Coates (2014) ,"Acculturation Experiences of Turkish Immigrants in Netherlands ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 792-792.