Five–Finger-Discount For the Rejected: the Interactive Effect of Social Exclusion and Product Type on Shoplifting Behavior

Christopher Ling, University of South Carolina, USA
Thomas Kramer, University of South Carolina, USA
We introduce shoplifting as a coping mechanism to social exclusion to the consumer behavior literature, and examine its facilitating and attenuating contexts. Results show that excluded consumers who have stolen before, are more likely to shoplift hedonic (vs. utilitarian) products, whereas product type does not impact shoplifting for included consumers.
[ to cite ]:
Christopher Ling and Thomas Kramer (2014) ,"Five–Finger-Discount For the Rejected: the Interactive Effect of Social Exclusion and Product Type on Shoplifting Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 797-797.