The Peculiarly Persistent Pleasantness of Bizarre Experiences

Robert Latimer, New York University, USA
Six studies examine retrospective enjoyment of mundane and bizarre experiences. Mundane experiences were less enjoyable in retrospect than they were initially, while bizarre experiences remained equally enjoyable or improved in retrospect. The pattern remains robust across several types of experiences and for positive and negative experiences.
[ to cite ]:
Robert Latimer (2014) ,"The Peculiarly Persistent Pleasantness of Bizarre Experiences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 793-793.