Fashionalising Sustainable Consumption in Lifestyle Media

Outi Lundahl, University of Vaasa, Finland
The article explores how and why media promotes sustainable consumption as a fashion trend. The reasons include the profit-making logic of media and upholding the ideology of consumer culture. The trend seems to remain short lived, however, and even if sustained, it may be harmful as it promotes unnecessary consumption.
[ to cite ]:
Outi Lundahl (2014) ,"Fashionalising Sustainable Consumption in Lifestyle Media", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 343-347.