Baby Hacking: the Trend of Surveillant Seduction in Child Consumer Socialisation

Shona Bettany, University of Westminster,UK
Ben Kerrane, Manchester Business School,UK
This paper seeks to understand, and theorise the development of the self as seeking surveillance through engagement with hacking technologies using the case of a range of new, highly commodified mass market technologies aimed at new, and aspiring parents.
[ to cite ]:
Shona Bettany and Ben Kerrane (2014) ,"Baby Hacking: the Trend of Surveillant Seduction in Child Consumer Socialisation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 772-772.