Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In

Gabriela Tonietto, Washington University in St. Louis, USA
Selin Malkoc, Washington University in St. Louis, USA
Consumers often schedule leisure activities to more efficiently use their time. We demonstrate that concretely (but not roughly) scheduling leisure activities on one's calendar makes such activities feel more like work, which leads to lower excitement and greater desire to cancel. This effect is unique to leisure (vs. work) activities.
[ to cite ]:
Gabriela Tonietto and Selin Malkoc (2014) ,"Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 708-708.