That’S Not How I Should Feel: Emotion Profile-Inconsistent Emotions As Identity Threats

Nicole Verrochi Coleman, University of Pittsburgh, USA
Patti Williams, University of Pennsylvania, USA
Recent research has shown that specific emotions can be part of a social identity’s knowledge structure, known as an “emotion profile”. The present work demonstrates that experiencing an emotion profile-inconsistent emotion serves as an identity threat, making the identity verification process salient, and triggering compensatory consumption processes.
[ to cite ]:
Nicole Verrochi Coleman and Patti Williams (2014) ,"That’S Not How I Should Feel: Emotion Profile-Inconsistent Emotions As Identity Threats", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 156-162.