All Actants on Deck! New Insights For Sustainable Consumption Through a Systemic Investigation of Boating Consumption Practices in the Baltic Sea

Hedon Blakaj, Aalto University School of Business, Department of Marketing, Helsinki Finland
Henri Weijo, Bentley University, Department of Marketing, Boston USA
Diane Martin, Aalto University School of Business, Department of Marketing, Helsinki Finland
This working paper argues for a more systemic analyses of sustainable consumption practices, for both clarity of view and opportunity for change. We draw from a multi-method research project that investigates the currently environmentally toxic consumption practices of boat owners in the Baltic Sea area.
[ to cite ]:
Hedon Blakaj, Henri Weijo, and Diane Martin (2014) ,"All Actants on Deck! New Insights For Sustainable Consumption Through a Systemic Investigation of Boating Consumption Practices in the Baltic Sea", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 773-773.