Happier With Less? Increasing the Hedonic Appeal of Smaller Portions With Enhanced Hedonic Sensory Imagery

Yann Cornil , INSEAD, France
Pierre Chandon, INSEAD, France
Four studies show that vividly imagining the taste, smell, and texture of hedonic foods increases the expected enjoyment of eating small (but not large) portions and leads children and adults to choose smaller portions. This suggests that hedonic sensory imagery of food can become an ally of healthy eating.
[ to cite ]:
Yann Cornil and Pierre Chandon (2014) ,"Happier With Less? Increasing the Hedonic Appeal of Smaller Portions With Enhanced Hedonic Sensory Imagery", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 141-145.