Does Variety Increase Happiness?

Jordan Etkin, Duke University, USA
Cassie Mogilner, University of Pennsylvania, USA
Does variety increase happiness? Three experiments demonstrate that variety often makes people happier, but not always. Although doing more varied activities over the course of a day, week, month, and year increases happiness, doing more varied activities over relatively short time intervals, like 30 minutes, reduces happiness.
[ to cite ]:
Jordan Etkin and Cassie Mogilner (2014) ,"Does Variety Increase Happiness?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 53-58.