Perspective Taking and Affective Responses: the Effect of Sympathy and Empathy on Post-Tragedy Attitude

Canice M. C. Kwan, The Chinese University of Hong Kong
Robert S. Wyer, The Chinese University of Hong Kong
This paper probes into three perspectives of understanding a tragedy – the victims, the other party involved and a disinterested observer. We investigated their effect on affective reactions, showing that taking the perspective of either victims or involved observers elicits intense empathy, but only the latter one leads to high sympathy.
[ to cite ]:
Canice M. C. Kwan and Robert S. Wyer (2014) ,"Perspective Taking and Affective Responses: the Effect of Sympathy and Empathy on Post-Tragedy Attitude", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 793-793.