What Are Friends For: Shifting Focus of Social Relationship to Its Instrumentality As a Response to Future Anxiety

Heeyoung Yoon, Yonsei University, Republic of Korea
Kyoungmi Lee, Seoul National University, Republic of Korea
This research suggests that future anxiety heightens the perceived instrumental value of social relationships. As individuals feel more anxious about their future, their appreciation for the instrumental support from a relationship intensifies, and they show more positive attitudes towards an experience that provides an opportunity to meet new people.
[ to cite ]:
Heeyoung Yoon and Kyoungmi Lee (2014) ,"What Are Friends For: Shifting Focus of Social Relationship to Its Instrumentality As a Response to Future Anxiety ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 820-820.