Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy

Ajnesh Prasad, Tecnológico de Monterrey, MEXICO
The purpose of this paper is to use the popularity of the 50 Shades trilogy to illustrate, through a feminist-inflected Lacanian approach, how the hedonic consumption of sexual desire, as a discursive representation of subversion against the name-of-the-father, serves to disrupt the reified normality of the Symbolic Order.
[ to cite ]:
Ajnesh Prasad (2014) ,"Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 646-646.