“Get Lucky, Get Punished”: the Effect of Serendipity on the Perception of Innovations.

Christophe Lembregts, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Gabriele Paolacci, RSM Erasmus University Rotterdam, The Netherlands
This work shows that, relative to intentionally developed products, people may have more negative evaluations of innovations that are accidentally discovered. Three studies demonstrate that merely framing an innovation as the result of serendipity leads to more negative evaluations. This effect may be driven by just-world beliefs.
[ to cite ]:
Christophe Lembregts, Mario Pandelaere, and Gabriele Paolacci (2014) ,"“Get Lucky, Get Punished”: the Effect of Serendipity on the Perception of Innovations.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 574-574.