What Is It? How Does It Work? Why and How Consider the Curiosity As a Main Concept For Research on Interactive Consumer Decision Aids. Application With a Virtual Fitting Room.

Marie Beck, IAE School of Management, University of Lille North France.
Dominique Crié, IAE School of Management, University of Lille North France.
This research highlights the relevance of the curiosity concept in Interactive Consumer Decision Aids research. Results show that specific curiosity about the product is increased by the presence of a Virtual Fitting Room and by the diversive curiosity. The latter effect is mediated by the specific curiosity about the VFR.
[ to cite ]:
Marie Beck and Dominique Crié (2014) ,"What Is It? How Does It Work? Why and How Consider the Curiosity As a Main Concept For Research on Interactive Consumer Decision Aids. Application With a Virtual Fitting Room.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 772-772.