Roundtable: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises

Ming Hsu, University of California Berkeley, USA
Uma Karmarkar, Harvard Business School, USA
Significant gains in knowledge have been achieved in the first decade of consumer neuroscience research. This roundtable aims to draw lessons from the past ten years and building on it to propose broad multi-method empirical approaches that can better advance our understanding of consumer behavior and its underlying processes.
[ to cite ]:
Ming Hsu and Uma Karmarkar (2014) ,"Roundtable: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 762-762.