Making Meal Times Fun: Representation of Mothers and Family Meals Over Time in Magazine Advertising

Margaret Hogg, Lancaster University, UK
David Marshall, University of Edinburgh, UK
Teresa Davis, University of Sydney, Australia
Tanja Schneider, Oxford University,UK
Alan Petersen, Monash University, Australia
This paper examines discursive meanings around the (re)presentation of meals and the role of mothers in ‘producing’ happiness and fun in the family. Advertising over a sixty years in two popular women’s magazines in the UK and Australia are used to identify changing family eating and related mothering emotion work.
[ to cite ]:
Margaret Hogg, David Marshall, Teresa Davis, Tanja Schneider, and Alan Petersen (2014) ,"Making Meal Times Fun: Representation of Mothers and Family Meals Over Time in Magazine Advertising", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 130-135.