Expanding Channel Options Influence on Consumer Control in the Retail Store

Suri Weisfeld-Spolter, Nova Southeastern University, USA
Cindy Rippé, Embry-Riddle Aeronautical University, USA
Yuliya Yurova, Nova Southeastern University, USA
Dena Hale, Southeast Missouri State University, USA
Fiona Sussan, University of Phoenix, USA
This research examines the effect of rapidly emerging channels leading to an empowerment of consumers who use these channels, with increases to their knowledge and control, on their retail store purchase intention, and compares these multichannel consumers (MCC’s) with non- multichannel consumers.
[ to cite ]:
Suri Weisfeld-Spolter, Cindy Rippé, Yuliya Yurova, Dena Hale, and Fiona Sussan (2014) ," Expanding Channel Options Influence on Consumer Control in the Retail Store", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 817-817.