Sense and Mental Imagery: the Persuasive Implications of Visualizing Proximal and Distant Senses

Ann Schlosser, University of Washington, USA
Mental imagery is often studied in the context of visual imagery. Yet, how might reference to other senses such as sound or touch affect persuasion? I propose that senses can vary in psychological distance. Consequently, the persuasiveness of a sense depends on its match with other dimensions of psychological distance.
[ to cite ]:
Ann Schlosser (2014) ,"Sense and Mental Imagery: the Persuasive Implications of Visualizing Proximal and Distant Senses", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 27-31.