A Sign of Things to Come: Increasing Desired Behavior Through Dynamic Iconography

Luca Cian, University of Michigan, USA
Aradhna Krishna, University of Michigan, USA
Ryan Elder, Brigham Young University, USA
We propose that perceived movement (or dynamic imagery) from static visuals prepares the observer for action and impacts behavior. We operationalize our research within the context of traffic icons. Can a subtle difference in traffic icons affect human behavioral response?
[ to cite ]:
Luca Cian, Aradhna Krishna, and Ryan Elder (2014) ,"A Sign of Things to Come: Increasing Desired Behavior Through Dynamic Iconography", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 27-31.