A Weighty Problem: an Exploration of the Role Identity and Status Play in Weight Loss Effort, Success and Failure

Denise Conroy, The University of Auckland New Zealand
Christina Lee, Monash University Kuala Lumpur
Rachel Wolfgramm, The University of Auckland New Zealand
Obesity is now a pandemic which clearly needs to be arrest to ensure a more sustainable future for all nations.
[ to cite ]:
Denise Conroy, Christina Lee, and Rachel Wolfgramm (2014) ,"A Weighty Problem: an Exploration of the Role Identity and Status Play in Weight Loss Effort, Success and Failure", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 779-779.