Economic Versus Social Influence Tactics in a Retail Setting

Ray Lavoie, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Wenxia Guo, City University of Hong Kong
This research explores the nature of money by juxtaposing the effectiveness of tipping with social influence tactics. We suggest that consumers can manage the level of service they receive and their relationship with a server. Moreover, the effectiveness of the two influence tactics is moderated by the timing of delivery.
[ to cite ]:
Ray Lavoie, Kelley Main, and Wenxia Guo (2014) ,"Economic Versus Social Influence Tactics in a Retail Setting", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 794-794.