The Social Consequences of Envy

Jaeyeon Chung, Columbia Business School, USA
Leonard Lee, National University of Singapore, Singapore
We find that feelings of envy lead to greater escaping behavior from the envied target. Three experiments show that envious individuals, particularly those with high dispositional attention-to-feelings, perceive themselves to be less similar to the envied individual and to pursue different values in life, and exhibit more unique consumption preferences.
[ to cite ]:
Jaeyeon Chung and Leonard Lee (2014) ,"The Social Consequences of Envy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 434-435.