Pay If You Miss: a Self-Control Mechanism

Yun Jie, University of California Riverside, USA
Boris Maciejovsky, University of California Riverside, USA
We propose a new self-control mechanism, “pay if you miss”, in which participants enjoy services/goods for free as long as they meet their pre-committed goals. We identify the main drivers of the appeal of the “pay if you miss” model and discuss the underlying psychological mechanisms.
[ to cite ]:
Yun Jie and Boris Maciejovsky (2014) ,"Pay If You Miss: a Self-Control Mechanism", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 789-789.