Hedonic Durability

Yang Yang, Carnegie Mellon University, USA
Christopher Hsee, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Li Zhang, Hong Kong University of Science and Technology
Different products differ in hedonic durability, namely, in how long they can keep their owners happy. We introduce a simple method to measure hedonic durability. We validate the method through controlled studies and apply the method to indexing the hedonic durability of a wide range of consumer products.
[ to cite ]:
Yang Yang, Christopher Hsee, Oleg Urminsky, and Li Zhang (2014) ,"Hedonic Durability", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 742-743.