Collective Feelings: the Predictable and Systematic Nature of Human Emotion Expression Over Time

Andrew Stephen, University of Pittsburgh, USA
Nicole Verrochi-Coleman, University of Pittsburgh, USA
Using 330 days of randomly sampled social media posts we find that certain emotions (guilt, shame, embarrassment) are more stable over time than others (happiness, sadness, anger), which are more stochastic. This suggests that emotions in social media have an information aggregation property; stable patterns emerge at the macro level.
[ to cite ]:
Andrew Stephen and Nicole Verrochi-Coleman (2014) ,"Collective Feelings: the Predictable and Systematic Nature of Human Emotion Expression Over Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 41-46.