Consumer Behavior in Crowding Situation

Norchène Ben Dahmane Mouelhi, Assistant Professor, Tunisia
Hamida Skandrani , Professor, Tunisia
Faten Malek , Assistant Professor, France
Ons Belaid, IHEC
This article deals with the effect of crowding on consumers’ behavior. The authors try to determine with a qualitative study the variables causing the sensation of crowding (Antecedents), and to understand the reactions of consumers in retail crowding.
[ to cite ]:
Norchène Ben Dahmane Mouelhi, Hamida Skandrani , Faten Malek , and Ons Belaid (2014) ,"Consumer Behavior in Crowding Situation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 772-772.