Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment

Andrew Smith, York University, Canada
Building on previous intra-psychic and socio-cultural perspectives on hope, this research investigates how hope is co-created and tempered in a context – financial investment – in which emotion is disparaged. This study explores the ways in which hope is collectively shaped, and it contributes to literature on the social construction of emotion.
[ to cite ]:
Andrew Smith (2014) ,"Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 810-810.