Saying “No” to Cake Or “Yes” to Kale: Plans to Exclude Or Include Foods to Reach Health Goals

Meredith David, Baylor University,USA
Kelly Haws , Vanderbilt University, USA
In developing plans for achieving health-related goals, two fundamentally different approaches are often used: inclusion (focusing on healthy foods) and exclusion (focusing on unhealthy foods). Three studies explore the effectiveness of these strategies and demonstrate that individual differences in self-control interact with type of plan to affect goal-related results.
[ to cite ]:
Meredith David and Kelly Haws (2014) ,"Saying “No” to Cake Or “Yes” to Kale: Plans to Exclude Or Include Foods to Reach Health Goals ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 36-40.