Communicating Responsible Behaviour in Tourism Through Online Videos: a Cross-Cultural Perspective

Wided Batat, University of Lyon 2
Sonja Prentovic, University of Lyon 2
This research aims to discuss the approaches of tourism professionals to communication on responsible behaviour through sustainable tourism video contents shared on social media indicating cross-cultural differences in three European countries: UK, France and Serbia. The visual method analysis revealed two main approaches: (1) environmental and (2) socio-cultural responsible behaviour.
[ to cite ]:
Wided Batat and Sonja Prentovic (2014) ,"Communicating Responsible Behaviour in Tourism Through Online Videos: a Cross-Cultural Perspective", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 771-771.