Give Me Your Self: Gifts Are Liked More When They Match the Giver’S Characteristics

Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Laura Straeter, Erasmus University Rotterdam, The Netherlands
Ilona de Hooge, Erasmus University Rotterdam, The Netherlands
We explore how recipients’ appreciation for a gift depends on the match between the gift and giver. Four studies demonstrate that recipients appreciate gifts more when they figuratively match the giver, i.e., that contain references to the giver's core characteristics, because they perceive such gifts as more congruent with the giver's identity.
[ to cite ]:
Gabriele Paolacci, Laura Straeter, and Ilona de Hooge (2014) ,"Give Me Your Self: Gifts Are Liked More When They Match the Giver’S Characteristics", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 631-632.