Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.

Kunalai Ploydanai, Wageningen University, the Netherlands
Erica van Herpen, Wageningen University, the Netherlands
Hans van Trijp, Wageningen University, the Netherlands
This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.
[ to cite ]:
Kunalai Ploydanai, Erica van Herpen, and Hans van Trijp (2014) ,"Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 805-805.