“I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction As a Form of Anti-Consumption

Stephanie Anderson, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
Andrea Tonner, University of Strathclyde, UK
This paper explores restriction as a form of anti-consumption within the mundane consumption context of Facebook. Enhancing theoretical subtlety we show restriction to be more wide-ranging than currently acknowledged occurring not only when complete anti-consumption is impossible but also when undesired. Within restriction anti-consumption discourses co-exist alongside continued consumption.
[ to cite ]:
Stephanie Anderson, Kathy Hamilton, and Andrea Tonner (2014) ,"“I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction As a Form of Anti-Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 235-239.