Spirituality on Creative Cognition: the Roles of Feelings of Freedom and Unconscious Thought

Eunyoung Chun, Hongik University
Nara Youn, Hongik University
This research empirically examines how spirituality affects creativity and unveils the underlying cognitive mechanism. The results from three experiments verify that spirituality enhances creativity and this effect is mediated by feelings of freedom. Spirituality boosts creativity by inducing feelings of freedom especially when people are engaged with unconscious thought.
[ to cite ]:
Eunyoung Chun and Nara Youn (2014) ,"Spirituality on Creative Cognition: the Roles of Feelings of Freedom and Unconscious Thought", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 779-779.