Love It Longer: Sentimental Value Slows Hedonic Adaptation

Yang Yang, Carnegie Mellon University, USA
Jeff Galak, Carnegie Mellon University, USA
We introduce the idea of sentimental value, demonstrate that sentimental value slows hedonic adaptation, and examine the underlying process. Whereas feature-related utility decreases for all products with time, sentimental value does not. Sentimental value acts as a buffer against the influence of the decrement in feature-related utility on hedonic adaptation.
[ to cite ]:
Yang Yang and Jeff Galak (2014) ,"Love It Longer: Sentimental Value Slows Hedonic Adaptation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 220-224.