The Endowment Effect For Experiences

Li Jiang, UCLA
Sanjay Sood, UCLA
We show the endowment effect for experiences is greater than that for material products. The differences in the endowment effect arise because the seller/buyer perspective interacts with product type to elicit different levels of imagery processing. We then show mental imagery processing moderates the endowment effect for experiences.
[ to cite ]:
Li Jiang and Sanjay Sood (2014) ,"The Endowment Effect For Experiences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 529-530.