Shopocalypse! a Religion Movement Fighting Consumption

Renata Andreoni Barboza, FGV-EAESP, Brazil
Carolina Pereira Rezende, UNINOVE, Brazil
Analyzing The Church of Stop Shopping as a new kind of consumer resistance movement our aim is to show how consumers are moving towards via their religion acts of resistance, fighting the consumer culture and the marketerĀ“s practices in a fun and different way.
[ to cite ]:
Renata Andreoni Barboza and Carolina Pereira Rezende (2014) ,"Shopocalypse! a Religion Movement Fighting Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 769-769.